Fictitious branding project for an independent ferry company. We were asked to create a brand around tourism on Vancouver Island. Living here has made me realize how many smaller islands aren't accessible unless you own a boat. Midship hires boaters as contract drivers to charter passengers to smaller islands they may already be going to themselves. We were asked to create a campaign to go along with the brand. The heart behind Midship is creating a community around boating and exploring. I created a rewards program called "Share Your Shore", that gives incentives to frequent travelers to share spots they've explored, in exchange for free travel. This is then shared with new customers and the Midship community. Branding, Graphics, and Photography were utilized to bring this brand to life.