SWAG Stuff, an independent print and merchandise studio based in Qualicum Beach on Vancouver Island, is rooted in counterculture and self-expression. With a focus on bold, unapologetic design, the brand encourages individuals to showcase their identity in ways that challenge convention and celebrate creativity.

As part of their in-house creative team, I contributed to the development of original merchandise concepts that embodied this expressive spirit. From ideation through to execution, I designed graphics that pushed visual boundaries while remaining authentic to the brand’s voice. In addition, I art directed and photographed select pieces for use across their digital platforms, including social media and web. The goal was to capture the attitude and individuality behind each design, creating imagery that felt as dynamic and unfiltered as the pieces themselves!

Role: Illustration, Photography