Scenic Route 7 (SR7) is a tourism marketing collective that highlights the vibrant communities, cultural diversity, and stunning landscapes along BC’s Highway 7, stretching from Coquitlam to Hope. The goal of this project was to craft a visual brand identity that captured the unique spirit of the route while unifying the voices of its diverse stakeholder communities.

Balancing the input of multiple stakeholders required a collaborative approach. Important discussions were facilitated to build consensus on a direction that would reflect the region’s rich experiences and appeal to a wide audience of travellers.