Tourism Mission, representing the vibrant community of Mission, celebrates the city’s unique role as a sought-after filming destination. Known for its appearances in productions such as Riverdale, Percy Jackson & The Lightning Thief, The Twilight Saga: Breaking Dawn, Supergirl, and X-Men, and many Hallmark specials. Mission attracts visitors eager to visit the real-world settings behind their favourite on-screen moments.

To bring this story to life, in collaboration with Tourism Mission, the Mission Movie Moment brochure was created - an engaging, visually rich guide designed to help visitors explore these iconic filming locations. Inspired by vintage Hollywood aesthetics, the design balances nostalgic charm with a contemporary edge. Expressive hand lettering was created to bring a bold and distinctive voice, alongside a series of custom illustrations and character concepts representing different types of tourists. This allowed users to follow tailored journeys based on their cinematic interests, making the experience both interactive and personal. All illustration assets were delivered as standalone files, enabling Tourism Mission to extend the campaign across additional marketing materials.

Role: Brand Identity, Illustration