Midship, a conceptual independent ferry company based on Vancouver Island, reimagines coastal travel through a community-driven model. By partnering with local boaters as contract captains, Midship enables passengers to charter rides to smaller, less accessible islands—often aligning with routes already being traveled. At its core, the brand is about fostering connection, exploration, and a shared appreciation for life on the water.

To bring this vision to life, a complete brand identity was developed that captures both the freedom and intimacy of coastal exploration. Central to the concept is “Share Your Shore,” a rewards-based initiative designed to encourage frequent travellers to contribute their own discovered destinations. In exchange for sharing these hidden gems, users receive travel incentives, helping to grow a collective map of experiences accessible to the wider Midship community. Alongside the strategic concepting, visual branding and photography was developed, creating a cohesive and immersive identity that reflects the spirit of adventure and collaboration at the heart of the brand.

Role: Brand Identity, Layout Design, Photography